Forward motion at high any speed
Hilma is the performance running shoe brand that’s made for adventures of every size.
From ultramarathons to walks in the park, Hilmas were built and tested for going places. Traditional running shoe brands expect you to fit them, but that didn’t feel right for us. That’s why we spent more than 3 years developing and testing Hilmas to be sure we were bringing out a truly technical running shoe for every woman.
We believe that shoe buying should be as simple as putting one foot in front of the other. Less trial and error means more time for activities, and we love that for you.
Hilma's Promises
We Think Outside the (Shoe) Box
Multi-dimensional sizing sounds complicated, but it just makes sense. Imagine if bra companies made just one cup size and your only option was band length. That’s basically how sneaker sizing has worked for decades. While most brands only offer variations in length, our personalized fit also includes foot shape, a first in the industry.
You might know that women’s fits have historically been an afterthought, and that bummed us out too. Our fits aren’t just smaller versions of men’s fit, so we worked with expert last makers and an incredible team of footwear experts to consider and dial in multiple fits that work for women’s true needs.
But we didn’t just hang out in the development studio with Hilmas. Hilmas were tested on runners with different feet, bodies, paces and ages. We tested at ultramarathons, on pregnant runners, at concerts and coffee walks. And now we can’t wait to hear what you think.